Keith Kulper of Kulper & Company, an executive search firm, needed a complete redesign. His new website needed to communicate his innovative approach to helping client's find the perfect candidate for senior level positions at prestigious universities and companies. Furthermore, Keith needed is easily update specific sections of his site particularly past and present searches. Through a thorough exploration of Keith's needs Lform was able to develop articulate messages expressing Kulper's key attributes which was integrated into a slideshow. Searches and testimonials were divided into "corporate" and "higher education". An advanced content management system was developed allowing for painless updates. Within a 2 week timeframe there has been a significant increase in site traffic.