As emergency rooms have become overcrowded and healthcare costs soared urgent care centers have been adopted by the public as a convenient way to provide unscheduled, immediate medical care. Evan Goldstein was able to recognize his local audience's need, thus creating Boca Urgent Care with a staff of 10 physicians. Lform helped bring Evan's vision full circle with the design and development of BRUC's site highlighting their material difference in an elegant and professional manner. Public users have the ability to pre-register on-line and schedule an appointment. Through Lform's CMS, Evan's staff can easily update announcements, careers page and post forms for download. Now Boca Regional Urgent Care has the on-line marketing tools for a bright and strong future.