In the past 20 years there has been a dramatic increase in obese Americans and conclusive evidence linking obesity to severe medical issues. Bariatric surgery centers have in turn experienced rapid growth to combat America's pandemic. Bonnie Smolen, NJ Bariatric Center's marketing director was handed an archaic site that had mountains of informative data in various formats (e.g., videos, photos, articles). Dr. Goyal and Bonnie worked in tandem with Lform to develop a new web site that was well organized; a strong navigation and clean design. Important sections were made stronger. For instance the "Do I Qualify" section now has a simple BMI calculator. Public users may sort events by location. Furthermore, Lform worked with Boomerang Communications to upgrade the content management system to include search engine best practices such as SEO friendly URL's. The new site has been received with much fanfare and recognition by NJBC's staff and clientele.
New Jersey Bariatric Center
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