Roots & Wings, a community volunteer nonprofit organization located in Mountain Lakes, New Jersey, helps young adults make the transition out of foster care, providing them with housing and counseling. Roots & Wings’ previous site was unwieldy, difficult to navigate and update. Roots & Wings’ new identity was seamlessly integrated into the site redesign. Multiple items can be placed on the homepage without the appearance of disorganization thanks to a tab-based interface. Roots & Wings' staff now has the ability to add, edit and delete page content through a password-protected administrative tool. Furthermore, due to search engine optimization (SEO), hit rates have dramatically increased, leading to greater donor support.