With utility bills increasing, incentives from the state of New Jersey and "being green" being a part of the American consciousness, solar power has become a clear winner for homeowners and businesses alike. Gary Survis of Geoscape Solar came to Lform with the tremendous task of revitalizing their existing, well received site. Through a thorough analysis of their competition Lform and Geoscape were able to arrive at a clear visual solution, an initial splash page separating their target audiences into four distinctive groups: residential, commercial, non-profit and communities. Third party social media tools were integrated throughout the site to ensure maximum free marketing exposure. Custom design and development of a "solar calculator" now allows potential clients to receive a free estimate of cost savings with a new solar array added to their home or building. Since site launch traffic has increased on average 20%.