Launch Footwear is a brick and mortar retailer currently with 4 locations at mall kiosks throughout NJ. Gary Flaks, founder, knew he had to showcase his line of products through a well composed e-commerce environment. Launch's team worked in tandem with Lform to ensure the new site would be congruent with their new identity and easily navigitable for consumers. Product pages have rich user experiences. Consumers may zoom into products to view details such as stitching, bolstering Launch's mission statement, focus on quality, comfort, value and style. Public users may quickly filter results through tags. Furthermore, users may easily post products to their Facebook Wall. Options and the steps necessary to make a product purchase are clearly defined. After a color swatch is selected an appropriate shoe image is displayed. The use of the internet for purchases is growing exponentially. Due to Gary Flaks' consumer insight and Lform's web knowledge, Launch Footwear's offers more than an online catalog but a strong e-commerce experience for years to come.