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Monthly Archives: January 2012
How Should Corporations Handle Social Media?
Social media (e.g., Twitter, Facebook, LinkedIn) has escalated to under heard of heights within a matter of years. It is a force to be reckoned with and something that corporations and non-profits can’t ignore. Why has social media been adopted by so many? Social media allows people to connect on an individual level without physical boundaries.
Often times organizations misuse social media and instead of connecting with their fans they just blare their propaganda; posting press releases about new hires, partnerships and … + Read More
Posted in Internet Marketing, Social Media
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What’s the Best Open-Source CMS?
The ultimate goal of any CMS driven website is the ability of an organization to easily update their site with a minimal level of user expertise. Currently there are innumerable CMS products available but the most popular are WordPress, Joomla and Drupal. All three are open source and free to download and install on an independent server.
There many pros and cons to each content management system but it should depend ultimately on your end user’s skill set. Is the administrator a … + Read More
Posted in Content Management System (CMS)
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Mobile Optimized Web Sites
With almost half of Americans using their iPhone or Android based phones to surf the web, a mobile optimized site is a small but important part to successful online marketing. A mobile optimized site can streamline a users experience with large amount of information in a concise, easy to navigate format. With a few simple taps and/or scrolls users can reach the information they are interested in.
Studies have proven that users don’t mind scrolling nearly as much as … + Read More
Posted in Mobile, Optimization
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