Yearly Archives: 2012

Finding the Right Website Color

website and color palettes

Color, one of the intangibles in perception, connects with, shapes, and elicits personal feelings and emotions. Trying to attract the attention of your target audience requires the careful use of color when designing your website, a marketing device in effect.  With the right combination of colors, the intended tone to represent your entrepreneurial essence is achieved. Selecting the colors you want, from endless choices in shades, helps make the designing process, one that might include more arduous tasks, entertaining. Reds, oranges convey an immediacy in presence and should be used sparingly.  Passion and caution unfold … + Read More

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What does your website say about your business?

What does your website say about your business? Is is welcoming? Is it informative and eye-pleasing? Does it capture the interest of your intended audience? These and numerous other questions should be asked of you and your staff so that you have a fighting chance in this demanding economy. You only have one chance to make a first impression and this holds especially true in the world of the web. You have exactly 2-3 second to grab your visitor’s attention. Your competition is only a few clicks away. When was the last time you looked … + Read More

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How Should Corporations Handle Social Media?

Corporations and social media

Social media (e.g., Twitter, Facebook, LinkedIn) has escalated to under heard of heights within a matter of years. It is a force to be reckoned with and something that corporations and non-profits can’t ignore. Why has social media been adopted by so many? Social media allows people to connect on an individual level without physical boundaries. Often times organizations misuse social media and instead of connecting with their fans they just blare their propaganda; posting press releases about new hires, partnerships and awards. Interact with your audience! The next time you’re reading an interesting article … + Read More

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What’s the Best Open-Source CMS?

Content Management Systems Logos

The ultimate goal of any CMS driven website is the ability of an organization to easily update their site with a minimal level of user expertise. Currently there are innumerable CMS products available but the most popular are WordPress, Joomla and Drupal. All three are open source and free to download and install on an independent server. There many pros and cons to each content management system but it should depend ultimately on your end user’s skill set. Is the administrator a techno savvy geek who knows a little HTML (Joomla and Drupal), or are … + Read More

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Mobile Optimized Web Sites

With almost half of Americans using their iPhone or Android based phones to surf the web, a mobile optimized site is a small but important part to successful online marketing. A mobile optimized site can streamline a users experience with large amount of information in a concise, easy to navigate format. With a few simple taps and/or scrolls users can reach the information they are interested in. Studies have proven that users don’t mind scrolling nearly as much as clicking. Conversely pinching and pulling and other non-intuitive motions on smart phone screens can prove to … + Read More

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