Website Writing: 5 Effective Tips


When writing for the web, it’s important to remember that that people don’t read websites – they scan them. With that in mind, make sure you get right to the point. Use short sentences. Like this. And this. Avoid lengthy diatribes consisting of technical jargon that run on forever and never seem to get to the point of the story, which is to say, don’t write a sentence like the one you’re currently reading. Use lists when possible: • Users can scan them quickly. • Keep them pithy. • Essential information is most easily remembered … + Read More

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Four Tips to Sharpen Your Sales IQ

B2B sales tips

At Lform Design, our  roles are constantly evolving. One of the many hats I wear as an owner is that of salesperson. In order to keep my skillset fresh, I recently began to research the art of sales from a more modern perspective. In this blog, I would like to share four tips that I found helpful. 1) CREATE A PERSONA Lform has recently become a Hubspot partner. As stated on their website: “Hubspot is an inbound Marketing software platform that helps companies attract visitors, convert leads, and close customers.” What does all that mean? … + Read More

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Alexa Rank vs. Google PageRank

Alexa Rank vs Google Pagerank

Web page rank is a metric that measures website traffic based on browsing behavior. The two most widely referenced tools are Alexa and Google PageRank. While both provide the public with useful information, they each go about calculating their results in very different ways. Alexa Alexa bases its ranking on tracking information provided by users who have installed it’s toolbar. The toolbar offers several useful tools such as a popup blocker, search box, and hot pages; as well as displaying the Alexa Rank of the site being viewed. Alexa traffic rankings can help you gage … + Read More

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5 Steps on How to Decrease a Website’s Bounce Rate

Decrease your website bounce rate

Bounce rate represents the number of visitors who enter a site and leave without viewing any other pages. There are two main reasons for a high rate: A) Traffic is being misdirected to your site. B) Viewers who have navigated correctly to your site found exactly what they were looking for. For example, lets say your website is, The Metropolitan Museum of Art. A visitor looking for hours of operation would find that information on the homepage. That might cause them to exit immediately. This would lead to a high bounce rate. In this … + Read More

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Is SEO Dead? Google’s New Algorithm – Hummingbird


“Just when you think you have all the answers, I change the questions.” -Rowdy Roddy Piper Google’s next leap forward in digital interaction has lead to the birth of a brand new search engine algorithm called “Hummingbird.” This differs from upgrades like Penguin or Panda in that Hummingbird doesn’t seek to upgrade an existing system but instead changes the entire dynamic of results delivery. The aim of Hummingbird, so named because of the bird’s speed and accuracy, is to give Google the ability to deconstruct whole questions and circuitous search requests. According to Google, Hummingbird … + Read More

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Why Your Business Needs a Website

Why Your Business Needs a Website

As a business owner, your main concerns are providing a high-quality product or service, keeping your current customers happy while attracting new clientele, and most importantly, turning a profit! So, how does a website fit into your strategy? We talk to business owners all the time who don’t believe a web presence is necessary in their line of work. “My business isn’t web-based and my customers aren’t tech savvy,” they say. To that we reply, “You’d be surprised.” 72% of consumers trust online reviews as much as personal recommendations from real people. 82% of small … + Read More

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Ryan Singer’s Tips on Using the New Basecamp

Ryan Singer of 37 Signals Basecamp

Ryan Singer is the co-designer of 37 Signals’ Basecamp Classic, agile project management software used worldwide. With the release of “new” Basecamp, the focus is on speed and simplicity. During his interview with the team at Software Advice, he offered the following five tips and tricks that the 37 Signals crew employ to streamline their own projects: Seek and Destroy – When optimizing a project for functionality, you may find steps to take that may lead to a better end-product but aren’t essential for completion. 37 Signals finds and groups action items that fall under … + Read More

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Website Terminology 101

Website Terminology Code

Have you ever had a discussion with a web designer in which you only understood every third word? When a simple conversation about your website starts to feel like an afternoon at the United Nations, it might be time to educate yourself in digital colloquial. Here are 10 terms to get you started: Cache: This is a word you often hear, as in, “Clear your cache and refresh the page.” The cache refers to a place where data is temporarily stored in order for web pages to load faster.  It allows you to click forward … + Read More

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Hello World, it’s New Jersey! Web Design, We Shore Can!

NJ Web Design

The new electronic interdependence recreates the world in the image of a global village. – Marshall McLuhan, “Gutenberg Galaxy”, 1962 In 1962, nearly three decades before the Internet became publically available, Marshall McLuhan predicted the future. Now, as humans in the digital age, we live not just in our own cities and towns but also as citizens of the world. We can access incredible amounts of information with ease and have the ability to communicate over long distances at the touch of a button. So, what impact does globalization have on our interaction with each … + Read More

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How Much Does a Website Cost?

How Much Does a Website Cost?

It’s the first and last question asked in 99% of initial client conversations: “So, how much is this thing gonna cost me?” Whether you are talking to a contractor, a digital agency, a wedding planner, or a cell phone company, you are liable to get the same answer: “It depends.” Do you want the super-deluxe, shiny, technologically advanced and biologically enhanced version, or the basic cable? The real question then, isn’t “How much does it cost?” but “What am I getting for my money?” Now we’re getting down to the nitty-gritty. When it comes to … + Read More

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