Author Archives: Jordyn Ferri

4 Components Attributed To Site Load Time

Posted on September 13, 2011 by Jordyn Ferri

Many clients wonder what can be done to speed up their site. Below you will find 4 major components that can be attributed to a sites speed. 1. Internet Connection First, lets cover one of the areas that web designers do not have control over — and that is a person’s internet connectivity. This refers to the user’s signal strength transmitted by their internet provider (i.e. VerizonFios, Comcast, AOL, etc). If you believe that your internet is running slower than it should, contact your internet provider immediately. 2. Computer Speed There are many contributors involved … + Read More

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Mozilla Firefox VS Internet Explorer

Posted on September 9, 2011 by Jordyn Ferri
Firefox takes a bite out of IE

Making the Switch It’s no secret that change is hard, but sometimes change is for the better! Here at Lform we strongly recommend that you make the switch from using outdated and inferior web browsers like Internet Explorer and start using an extremely efficient web browser like Mozilla Firefox. It wasn’t long ago that Internet Explorer held the majority of the market share for web browsers; however, this is no longer the case. Internet Explorer is so susceptible to viruses and has such an inferior application performance, that over 100 MILLION users have already made … + Read More

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Best Web Design Practices

Posted on September 9, 2011 by Jordyn Ferri

In this post you will be given a list of the most respected practices web designers use today. These methods will not only help optimize your site’s speed and visibility, but they also have the potential to increase traffic to your site. By following these steps it will ensure the best user experience possible for your target audience. Secondary Designs Users don’t want to feel that they have switched to a different site when viewing secondary pages. The homepage is the backbone of the entire site design and every subsequent page is a continuation with … + Read More

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Top Web Design Principles

Posted on September 8, 2011 by Jordyn Ferri

It is important to keep in mind that it is the duty of your hired web design firm to educate you on the “in’s and out’s” of web design. Though the concepts and technology behind web design may be foreign to you, it is always beneficial to have a general understanding of this new investment. Through research and experience, Lform has come up with a list of top web design principles for you to keep in mind when providing design feedback. Remember, it is your job to present the designer with visual or functional problems, … + Read More

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How Does Basecamp Work?

Posted on August 21, 2011 by Jordyn Ferri
Bascamp - Easy to Use Project Management Tool

WHAT IS BASECAMP? Basecamp is a popular, web-based project management solution used by organizations across the globe. Basecamp is an excellent way to bring project members, managers, and clients together in one complete and unified application. Basecamp can be used to track file downloads, messages, and feedback, and view deadlines for both tasks and milestones. SCOPE This manual will focus on the functionality and capabilities of the Basecamp software solution. The following tutorial will utilize a simplistic example of an underway project for ease-of-understanding. OBJECTIVES After the brief introduction given to you during your first … + Read More

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What is Search Engine Optimization (SEO)?

Posted on August 8, 2011 by Jordyn Ferri
Increase Google Rankings and Traffic to Your Site

This tutorial briefly explains how and why to optimize your website and how to select unique and relevant keywords for your website. WHAT IS A SEARCH ENGINE? A search engine is a program that searches documents on the web for specific keyword phrases typed in by a user, and returns a list of results where those keywords were found. The most commonly used search engine is powered by Google, and is used by a majority of Internet users. WHAT IS SEARCH ENGINE OPTIMIZATION? Search engine optimization is the process of structuring a web page so … + Read More

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E-mail Marketing VS Spam (DO’s & DON’Ts)

Posted on May 28, 2010 by Jordyn Ferri

Using e-mail as a direct marketing tool is a highly effective way to reach current and prospective customers, but can still be a very tricky matter. E-mail marketing is an extremely time and cost effective method to reach a large audience. By this I mean that is an economically savvy technique in comparison to direct mail (which can be expensive to print or to use mailing services) in addition to telemarketing (which is very time consuming and usually does not create enough return on investment). If you are anything like myself or the millions of … + Read More

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How to Drive and Convert More Qualified Leads to Your Website

Posted on May 19, 2010 by Jordyn Ferri

So you might be wondering, “How do I drive and convert more qualified leads to my website?” Depending on the type of your product or service, paid internet advertising might be just the tool to increase your business. The goal of internet advertising is to attract traffic, convert traffic to leads, and turn leads into commissions. You can attract traffic to your website by creating “sponsored listings” and/or visually appealing “display ads” (which are static or motion graphic banner ads). In this discussion, we will focus on sponsored listings created through the Google content network, … + Read More

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