Category Archives: Mobile

The Call for Responsive Design

Why are some of the brightest minds in web development singing the praises of responsive design? The way we access information on the internet has shifted to  mobile-centric, viewing. “91% of US citizens have their mobile device within reach 24/7. And they are checking their phones an average of 150x a day!”1  And “Smartphones have become so important to consumers that 33% would rather give up their TV than their smartphone.”2  What Makes a Design Responsive? A responsive site is one in which the design allows for adaptation to any device, embracing variations in screen … + Read More

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Mobile Optimized Web Sites

With almost half of Americans using their iPhone or Android based phones to surf the web, a mobile optimized site is a small but important part to successful online marketing. A mobile optimized site can streamline a users experience with large amount of information in a concise, easy to navigate format. With a few simple taps and/or scrolls users can reach the information they are interested in. Studies have proven that users don’t mind scrolling nearly as much as clicking. Conversely pinching and pulling and other non-intuitive motions on smart phone screens can prove to … + Read More

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