Social media (e.g., Twitter, Facebook, LinkedIn) has escalated to under heard of heights within a matter of years. It is a force to be reckoned with and something that corporations and non-profits can’t ignore. Why has social media been adopted by so many? Social media allows people to connect on an individual level without physical boundaries. Often times organizations misuse social media and instead of connecting with their fans they just blare their propaganda; posting press releases about new hires, partnerships and awards. Interact with your audience! The next time you’re reading an interesting article … + Read More