Category Archives: Web Design

5 Steps on How to Decrease a Website’s Bounce Rate

Decrease your website bounce rate

Bounce rate represents the number of visitors who enter a site and leave without viewing any other pages. There are two main reasons for a high rate: A) Traffic is being misdirected to your site. B) Viewers who have navigated correctly to your site found exactly what they were looking for. For example, lets say your website is http://www.metmuseum.org, The Metropolitan Museum of Art. A visitor looking for hours of operation would find that information on the homepage. That might cause them to exit immediately. This would lead to a high bounce rate. In this … + Read More

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Why Your Business Needs a Website

Why Your Business Needs a Website

As a business owner, your main concerns are providing a high-quality product or service, keeping your current customers happy while attracting new clientele, and most importantly, turning a profit! So, how does a website fit into your strategy? We talk to business owners all the time who don’t believe a web presence is necessary in their line of work. “My business isn’t web-based and my customers aren’t tech savvy,” they say. To that we reply, “You’d be surprised.” 72% of consumers trust online reviews as much as personal recommendations from real people. 82% of small … + Read More

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Website Terminology 101

Website Terminology Code

Have you ever had a discussion with a web designer in which you only understood every third word? When a simple conversation about your website starts to feel like an afternoon at the United Nations, it might be time to educate yourself in digital colloquial. Here are 10 terms to get you started: Cache: This is a word you often hear, as in, “Clear your cache and refresh the page.” The cache refers to a place where data is temporarily stored in order for web pages to load faster.  It allows you to click forward … + Read More

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Hello World, it’s New Jersey! Web Design, We Shore Can!

NJ Web Design

The new electronic interdependence recreates the world in the image of a global village. – Marshall McLuhan, “Gutenberg Galaxy”, 1962 In 1962, nearly three decades before the Internet became publically available, Marshall McLuhan predicted the future. Now, as humans in the digital age, we live not just in our own cities and towns but also as citizens of the world. We can access incredible amounts of information with ease and have the ability to communicate over long distances at the touch of a button. So, what impact does globalization have on our interaction with each … + Read More

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How Much Does a Website Cost?

How Much Does a Website Cost?

It’s the first and last question asked in 99% of initial client conversations: “So, how much is this thing gonna cost me?” Whether you are talking to a contractor, a digital agency, a wedding planner, or a cell phone company, you are liable to get the same answer: “It depends.” Do you want the super-deluxe, shiny, technologically advanced and biologically enhanced version, or the basic cable? The real question then, isn’t “How much does it cost?” but “What am I getting for my money?” Now we’re getting down to the nitty-gritty. When it comes to … + Read More

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How to Write a Website RFP (Request For Proposal)

How to Write a Website RFP - Request for Proposal

What is an RFP? A Request For Proposals or RFP, is written by a company looking to engage the services of an agency to produce a specific product, in this case, a website. Whether it’s a redesign of your current site, or a brand new digital space, the goal remains the same: to provide a formal structure with which to choose a service provider. A good RFP clearly communicates the needs of the company and its functional requirements. It also calls for essential information to aid in the decision making process. Download a Sample Website … + Read More

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Supercharge your Stats with A/B Testing!

A B Testing

Want your website to be successful? Then it is best to test the effectiveness of different messaging. Post varying promotions and track  orders. Create several color palettes and register click rates. A great way to combine these efforts is to perform A/B testing. Taking its cues from the scientific method , A/B testing starts with a control (an existing site) and a variable (the new site). It might be something as simple as changing the color of a button from green to red. When Carelogger.com ran an A/B test for this, there was an increase … + Read More

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A Guide to Usability for Web Design and More!

Usability Web Design Company

Usability is elemental. Either it is or it isn’t. Broken down into five components, usability is: Impression– On first being presented with the design, how quickly do users adapt to perform basic tasks? Ability– Once basic skills are learned, how quickly will a user become efficient? Comprehension– After interacting with the design and putting it down, will users retain the required skills the next time they encounter it? Error Rate– What kind of mistakes do users make and how easy are they to correct? Contentment– How satisfied are users with the design? Give a Caveman … + Read More

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Search Engine Optimization for Beginners

Search Engine Optimization (SEO) involves increasing the visibility of your website in search engine results. What does that mean? Lets say you own a sushi restaurant in New York City. Modern consumers often use the web to look for reviews or to find the closest location. Thus, when your prospective patron Google’s “Sushi NYC” the ultimate goal is to have your business come up first in a search engine’s listings. That’s where SEO comes in… Basic SEO Tips Pay attention to the placement of keywords. Your restaurant, The Raw Fish Hut, has decided that it’s … + Read More

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Domain Names 101 – How to Go About Purchasing a Domain Name

There are several steps involved when creating a website. First and foremost, your domain name. More often than not, your domain may be the name of your organization. However, you might want to consider utilizing keywords that relate to your company. This is a simple search engine optimization tactic. For instance, John Smith Design specializes in designer sunglasses. It might be best for them to purchase the domain designersunglasses.com. In addition, they can purchase JohnSmithDesign.com but designate DesignerSunglasses.com as their main domain. There are several domain registries to purchase your new domain from. GoDaddy is … + Read More

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