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What is Search Engine Optimization (SEO)?

Posted on August 8, 2011 by Jordyn Ferri

Increase Google Rankings and Traffic to Your Site

This tutorial briefly explains how and why to optimize your website and how to select unique and relevant keywords for your website. WHAT IS A SEARCH ENGINE? A search engine is a program that searches documents on the web for specific keyword phrases typed in by a user, and returns a list of results where those keywords were found. The most commonly used search engine is powered by Google, and is used by a majority of Internet users. WHAT IS SEARCH ENGINE OPTIMIZATION? Search engine optimization is the process of structuring a web page so … + Read More

Tagged 101, basics, engine, internet marketing, introduction, optimization, search, search engine optimization, seo

Posted in Internet Marketing, Search Engine Optimization (SEO) Comments Off

Lform Design is a NJ based web design & marketing firm.

We do not outsource.

What We Offer

LForm is a full web services company offering custom designs that helps you leverage the power of the internet.

Regardless of the size and nature of your business, Lform Design focuses on bringing results to our clients who want to build their business, reach new customers and enhance customer relationships through our complement of web services.

Our formula involves modern design, tailored technology, and business savvy.

Our Process

Our process is simple, straightforward and transparent. There are no surprises. Great strategies supported by solid design and technology.

We'll help you define your existing and potential audiences, evaluate what your clients are seeking and promote your company message through appropriate, multifaceted marketing initiatives. We also study your competitors interactions, use of technology and position in the marketplace to optimize your services.

If you have an existing website, Lform will examine its framework: design, code, keywords and site map (navigation). We can give your website a facelift with an improved design and new pages while incorporating current components such as text and photos.

Appearing in the search engines (Google, Bing and Yahoo) is an essential component of your web site. A site is irrelevant if people cannot find you!

Lform uses standard search engine optimization (SEO) practices to ensure that your site is properly stored and visually optimized. Whether your potential client is using an iPhone, Blackberry, 13" laptop or 24" screen, we guarantee the site can be viewed.

Lform will develop a sleek, clean web design to match your budget, time frame and needs.

Web Design

"You shouldn't judge a book by its cover," is an incorrect statement in the world of web design (website design). The first impression of a user is always the most important. The frontpage, commonly known as the homepage, is an integral part of any website. The user must be able to easily navigate the site and key topics must be visible. Photos must grab the attention of the user but relate to the topic at hand. Graphics must be enticing but not frivolous. Lform Design helps create appealing homepage designs to suit your needs.

After a primary page is designed, the subsequent pages need to be developed. Photography and graphics need to be created and text has to be formatted. This will include the design of custom templated pages.

Websites by Lform are coded in CSS (cascading style sheets) and layers (div tag) allowing search engines (Google, Yahoo, etc.) to easily spider (cache) your website. All imagery will be compressed allowing all public users to easily download the website. The site will be tested on both Windows Vista & XP (Internet Explorer 6, Internet Explore 7, Firefox) and Macintosh OS X (Safari, Firefox, Camino).

Often times businesses need to make periodic updates to their site. Text will need to be changed on an ongoing basis. Through the development of an online "Administrative Tool (CMS, Content Managemet System)," (database driven, content management system - CMS) your business will be able to easily login and change text and images.

Preparing your site for search engines is the key to ranking high in search results. Tags, or lines of code, must have keywords embedded in the correct places. Links need to positioned and named properly and images need to be labeled.

Businesses like the ability to view daily, weekly and monthly hits. Keyword statistics will help better analyze users' search terms. Lform installs the necessary javascript to allow your business to track unique visitors.

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