Using e-mail as a direct marketing tool is a highly effective way to reach current and prospective customers, but can still be a very tricky matter. E-mail marketing is an extremely time and cost effective method to reach a large audience. By this I mean that is an economically savvy technique in comparison to direct mail (which can be expensive to print or to use mailing services) in addition to telemarketing (which is very time consuming and usually does not create enough return on investment). If you are anything like myself or the millions of … + Read More