With almost half of Americans using their iPhone or Android based phones to surf the web, a mobile optimized site is a small but important part to successful online marketing. A mobile optimized site can streamline a users experience with large amount of information in a concise, easy to navigate format. With a few simple taps and/or scrolls users can reach the information they are interested in. Studies have proven that users don’t mind scrolling nearly as much as clicking. Conversely pinching and pulling and other non-intuitive motions on smart phone screens can prove to … + Read More