Approach

Discovery

Every one of our web design projects is unique, however, they all have one common denominator: We need to know it all. Who you are. What you do. How you do it. Who your prospects are. Why they should care. Once you’ve decided that you would like to work with Lform, we’ll schedule a kickoff meeting to unearth these details.

As part of our discovery phase, we’ll take a deeper dive assessing the state of your marketing ahead of the kickoff meeting and perform a competitive analysis to determine how your stack up against other businesses in your arena. After, you will walk away with a clear understanding of project scope, strategy, and timeline of deliverables.

Powered by Partnership

Collaboration and communication are essential for a successful partnership. The stronger the partnership, the better the end result. Thus, your participation is critical. We lean on your expertise and feedback to thoroughly understand your business and marketing objectives. Likewise, we pledge to keep lines of communicate open and clear to update you every step of the way and ensure that you are satisfied with our work.

Design

Good design solves business challenges. A designer’s job is to communicate your ideas, mission, and key messages clearly and consistently to support your brand and business goals.

Our web design phase begins by creating and presenting a series of wireframes that demonstrates your new website’s basic page layout. Once approved, the real work can begin. Our web design team will create clean, simple, and modern pages for your site while working on brand identity and marketing collateral including:

  • Logo
  • Branding guidelines
  • Brochures
  • Tradeshow collateral
  • Slideshow presentations
  • Landing Pages
     

We’ll present web design concepts and mockups to you in phases for your approval to ensure satisfaction with the finished product.

Coding + Development

Before coding begins, we host a critical functionality meeting. We review the site page by page, leaving no stone unturned. Our objective is to determine exactly how the site will function to optimize usability. This phase is comprised of:

  • CMS development
  • Coding
  • CSS/HTML
  • Social media integration
     

During this meeting—and any other time, for that matter—we take the time to fully answer any questions you may have and communicate any challenges we may face along the way.

Testing + Refinement

Quality assurance is our No. 1 pre-launch priority. We’ll integrate all of your content (copy and images). Then, we’ll comb through the site in multiple browsers on a variety of devices including smartphones, tablets, and desktops, to ensure flawless functionality.

We will root out and fix any glitches prior to launch including broken links, validate HTML and CSS coding, and make sure that site functionality matches technical specifications. In addition, your website will be covered under warranty for a full year after launch, ensuring that errors or bugs are addressed swiftly at no additional charge. Before launch, you will be provided with a test link for you to perform a final inspection.

Site Launch

Once the site is fully tested and approved, it’s time to launch! Lform will provide a training session and make sure you feel comfortable using the CMS at this time and provide you with a customized instructional manual. Post launch, we continue to support your site with options for maintenance, upgrades, and metrics.

The End, It’s Just the Beginning 

Once the site is live, we’ll take a brief moment to celebrate (yay!) and then get right back to work. Developing a responsive, mobile-friendly, search engine-optimized website is monumental, but it’s just a piece of the digital marketing puzzle. The other is getting qualified leads there. That’s where inbound marketing comes into play. You will have the opportunity to sit down with our content creator, marketing strategist extraordinaire to determine which inbound marketing tactics will work best for your company, including social media, eBooks, and eNewsletters to increase and support SEO, lead generation opportunities, and public relations.

Your Digital Success Starts Here!

Our marketing strategies have increased revenue for 100+ B2B clients. Why not you? 

Discover how you can transform your website into an inbound marketing powerhouse by scheduling your complimentary, no-obligation marketing consultation.

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