Digital marketing is an all-encompassing term for a myriad of integrated marketing strategies and tactics. These strategies and tactics work collectively to connect businesses with their current and prospective customers. For effective lead generation—a major component of digital marketing for B2Bs—here’s what you need to know: According to Hubspot, 57 percent of B2B buyers are now researching online before contacting your sales department and 95 percent of buyers consider vendor-related content trustworthy. Those are some compelling numbers to ignore.
The first step is to create and provide valuable, relevant content to get on your prospect’s radar and position yourself as the industry expert they want to business with. This content is a part of their research process. “Learn before you buy” is just as much of a thing today as “try before you buy.”
However, offering excellent content is just a piece of the puzzle. Buyers need to be able to find it first. This is where digital marketing comes into the picture. Through a integrated digital marketing strategy executed by our team, we put your insightful content in front of qualified leads.
OK, you’re intrigued. But, your next thoughts may be: “I’m not the best at getting my ideas down on paper.” Or, “I just don’t have the time to develop content.” Lform’s team is well-equipped to create high-quality content intended specifically for your audience.
Then, we roll up our sleeves and implement measurable inbound marketing and advertising tactics to get you in front of your target audience. Through a synergy of strategy and SEO, we help our clients convert quality leads into satisfied sales.
Some of our top-performing digital marketing tactics include content marketing, blogging, social media content and advertising, email campaigns, drip campaigns, online advertising, and gated content on landing pages like eBooks, white papers, and case studies. All of these terms are closely knit. For instance, gated content is a type of content marketing tactic that falls under digital marketing. Content is created and kept from prospective parties until they fill out a form on a landing page. This is known as lead capturing. You capture their contact information and in exchange, they get valuable content/research information. Then, we take it a step further. Through a formula we build with your help, you can calculate just how hot of a lead they are by the answers they filled out in the form. Now you’re becoming an informed seller when you reach out.
Alternatively, another piece of content that can be given to them is a drip campaign, or a series of indirect marketing emails sent to them, keeping your business top of mind with the final email always offering a strong call-to-action empowering them to act—maybe it’s to call you, to try a product, to buy a service. It’s all a part of a strategy digital marketing plan.
We offer the following as part of our digital marketing suite: