Inbound Marketing

Inbound marketing focuses on earning attention by attracting prospects to your brand through sought-after content—content that answers a potential buyer’s questions, educates them on topics that may not have considered, and helps them make an informed decision—in an easily digestible way.

The term “inbound” comes from the idea that we are drawing prospects into your site to get that content.

• The prospect invites you to an ongoing dialogue. The conversation is interactive and adds value to both the buyer and seller.

• Regardless of your marketing budget, companies are three times as likely to see a higher ROI on inbound marketing campaigns than on outbound.

• Your business can accurately analyze, measure, and track how many prospects your campaign reached and its effectiveness.

Outbound marketing, otherwise known as traditional marketing,  focuses on buying the attention of prospects by pushing products and services at them without their consent.

Unlike inbound marketing, outbound means pushing your marketing efforts outward into the public eye. Thinks magazine ads, billboards, direct mail pieces, emails.

• This is a disruptive and intrusive one-way conversation in which you talk at your potential customer to generate leads.

• Outbound leads costs 61 percent more than inbound leads.

• There are generally no concrete results to identify the number of prospects your campaign reached or persuaded since often times your communication is missed due to its passive nature.  How can you really determine if a billboard is successful, right?