Why Should My B2B Company Care About Inbound Marketing?
This isn't the Field of Dreams—if you build it, they will not come. Other distribution channels like blogging, social media, and emails need to be employed in order to boost your lead generation efforts. The intention is to make it easy for buyers to research, evaluate, and purchase your products and services, so it’s critical to have the right marketing mix.
That’s where inbound marketing comes into the picture. According to Hubspot, inbound marketing generates 54 percent more leads than traditional paid marketing methods. Those are some serious lead numbers to consider.
Let’s take a look into the new way of marketing versus the old...