Inbound Marketing

Why Should My B2B Company Care About Inbound Marketing?

Surprise! Your website isn’t a silo. This isn't the Field of Dreams— if you build it, they will not come. Other distribution channels (i.e. blogging, social media, emails, etc.) need to be employed in order to boost your lead generation efforts. The intention is to make it easy for buyers to research, evaluate, and purchase your products and services so it is critical to have the right marketing mix. That’s where inbound marketing comes into the picture as it generates 54 percent more leads than traditional paid marketing methods, according to Hubspot.

Let’s take a look into the new way of marketing versus the old...

Inbound Marketing

Inbound Marketing focuses on earning attention by attracting prospects to your brand through sought after content.

  • The prospect invites you to an ongoing dialogue. The conversation is interactive and adds value to both the buyer and seller.

  • Regardless of marketing budget, companies are three times as likely to see a higher ROI on inbound marketing campaigns than on outbound.

  • Your business can accurately analyze, measure, and track how many prospects your campaign reached and its effectiveness.

Outbound Marketing

Outbound marketing (traditional marketing) focuses on buying the attention of prospects by pushing products and services at them without their consent.

  • This is a disruptive and intrusive one-way conversation in which you talk at your potential customer with ads, billboards, and spam to generate leads.

  • Outbound leads costs 61 percent more than inbound leads. 

  • There are generally no concrete results to identify the number of prospects your campaign reached or persuaded since often times your communication is missed due to its passive nature.  
Inbound Marketing infographic

Thrive in Your Market

In this information age, if your brand can’t be found online, then it’s unlikely your business will thrive (or worse, survive) in the upcoming years. By 2020, it is predicted that more than 80 percent of the buying process will happen without any human interaction even taking place, according to Forrester. Therefore, it is important to publish and distribute content that targets each phase of the buyer's journey: awareness, consideration, and decision. In our experience, many companies focus their content on the bottom of the sales funnel with the decision phase. However, the majority of your site's visitors aren't ready to buy when they first come to your site so companies are missing a huge potential to meet the buyers during their first 80 percent of their journey.

Content is King.

Inbound marketing utilizes many forms of pull marketing, including but not limited to: 

  • Blogs
  • Social Media
  • SEO & PPC Campaigns
  • eBooks
  • Website Pages
  • Email Marketing

Enjoy More Business Success with Inbound Marketing

Contact us today and learn how Lform can improve your company's online image and generate more awareness and quality leads through a comprehensive inbound marketing plan. 

Your Digital Success Starts Here!

Our marketing strategies have increased revenue for 100+ B2B clients. Why not you? 

Discover how you can transform your website into an inbound marketing powerhouse by scheduling your complimentary, no-obligation marketing consultation.

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