Responsive web design produces the most optimal user experience— whether on a smaller screen like a smartphone, tablet, netbook or e-reader, and regardless of the operating system or browser. Responsive web design acts in accordance with marketing principles that believe web design and development should respond to the user's behavior and environment.
In today’s information age, a company’s website is the key to their entire business.
Responsive Web Design is Key to Your Business's Success
The internet impacts how people make B2B purchasing decisions, while technology impacts where and when they make those purchasing decisions. As a result this has transformed the buyer’s journey and 67% of it is now being done digitally thanks to the convenience of smartphones and tablets.
So why should this matter?
Marcus Sheridan said it best “In today’s information age, a company’s website is the key to their entire business.” With a responsive designed website, your company will enjoy the benefits of an amplified user's experience, enhanced functionality and better SEO rankings; all of which equate to greater digital success.