Responsive web design is implemented to produce the most optimal user experience for your prospects—whether they’re on a small screen like a smartphone, tablet, netbook, or e-reader or at they’re on a desktop—regardless of their operating system or browser. Responsive web design acts in accordance with marketing principles that believe web design and development should respond to the user's behavior and environment. This is also known as fluid scaling—scaling the website to fit a device’s screen.
In today’s information age, a company’s website is the key to their entire business.
Responsive Web Design is Key to Your Business's Success
The internet impacts how people make B2B and B2C purchasing decisions, while technology impacts where and when they make those purchasing decisions. As a result, this has transformed the buyer’s journey—and 67 percent of it is now being done digitally thanks to the convenience of smartphones and tablets.
So why should this matter? It all comes back to user experience.
Marketing guru Marcus Sheridan said it best: “In today’s information age, a company’s website is the key to their entire business.” With a responsive-designed website, your company will enjoy the benefits of an amplified user experience, enhanced functionality and better SEO rankings—all of which equate to greater digital success—as a result of responsive web design.