Search Engine Optimization

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the practice of increasing the number of qualified visitors and prospects to a website by positioning it high on the list of search engine results for a user’s search. Think Google Chrome.

At Lform Design, we don’t sacrifice web design for SEO or vice-versa. Instead, we take a holistic approach to the development of your website and marry aesthetics with functionality to achieve a powerfully optimized website that delights the user and Google. Our approach integrates these three important website factors: usability, relevancy and authority.

Person browsing Dealer Owned's website on tablet

Usability

It’s important to construct a strong site architecture with a clear navigation. By optimizing the organization of information and pages intuitively, new visitors will have a clear path toward their goals, and returning visitors will quickly establish proficiency in the use of the site. The end result is a powerful one: Users will have a favorable experience and search engines will be able to index the website promptly.

It’s important to recognize that user experience matters not only to users, but to Google. Therefore, the website should be designed and coded as a means to benefit your user, and should consider these factors:

  • Faster Site Speed

  • Proper File Naming & Structure

  • Unique Content as Opposed to Duplicate Content (Canonicalization)

  • Fix Outdated & Broken Links

  • Cross-device Compatibility (Responsive Design)

Person reading Cast Lighting's eBook on a tablet

Relevancy

Google search engines are designed to display the most relevant results to a user’s search query.  How relevant is your page content to a user’s search?

At Lform, we work strategically to make sure your site—on the front and back end—are optimized for high relevance scores, one piece of the SEO puzzle.

Relevancy takes into account the following:

  • Meta Tags (title & description meta tags)

  • Alt Tags (alternative text attached to an image)

  • Headings (H1 and H2 tags)

  • Body Text (focus on 2 or 3 keywords per page)

  • Intrasite Links (a link from one page on the site to another)  

  • Content (consistent publishing of quality content)

Social Network infographic

Authority

Trust is important to building relationships offline and it is no different in the online world. Google needed a means to establish credibility and authority, and it does so through link building and social media. The more external sites link to your site and the more your website content is shared on social media provides Google with these cues that your content is a trusted source, which in turn helps your authority rankings—another piece of the SEO pie.

An Optimized Process for Search Engine Optimization (SEO)

Our strategic, holistic approach to Search Engine Optimization (SEO) is designed to help your company achieve its business goals. By addressing all the key elements factored into your search engine rankings including relevancy, user experience, authority, and responsive, mobile-friendly design, you’ll be well on your way to a high-performing, lead-generating website.

As you begin to optimize your site, you’ll quickly find out how complex and time-consuming the SEO game is to play, and if you’re wise, you’ll want to bring in the experts. You’ll want to enlist an agile team with its finger on the SEO pulse to keep up with Google’s ever-changing algorithm, which directly dictates where you’ll pop up in searches. It’s a lot to digest, but we’re on your side.

Contact us today to learn how Lform can optimize your website and improve your digital presence.

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