Search Engine Optimization

What is Search Engine Optimization (SEO)?

Search engine optimization (SEO) is the practice of increasing the number of visitors to a website by positioning it high on the list of search engine results for a user’s search.

At Lform Design, we don’t sacrifice web design for search engine optimization (SEO) or vice-versa. Instead, we take a holistic approach to the development of your website and marry aesthetics with functionality to achieve a powerfully optimized website that delights the user and Google. Our approach integrates these three important website factors: usability, relevancy and authority. 

Person browsing Dealer Owned's website on tablet

Usability

It’s important to construct a strong site architecture with a clear navigation. By optimizing the organization of information and pages intuitively, new visitors will have a clear path toward their goals and returning visitors will quickly establish proficiency in the use of the site. The end result: users will have a favorable experience and search engines will be able to index the website promptly.

User experience matters not only to users, but to Google. Therefore, the website should be designed and coded as a means to benefit your user, and should consider these factors: 

  • Faster Site Speed

  • Proper File Naming & Structure

  • Unique Content as Opposed to Duplicate Content (Canonicalization)

  • Fix Outdated & Broken Links

  • Cross-device Compatibility (Responsive Design)

Person reading Cast Lighting's eBook on a tablet

Relevancy

Google search engines are designed to display the most relevant results to a user’s search query. How relevant is your page content to a user’s search?

Relevancy takes into the account the following:

  • Meta Tags (title & description meta tags)

  • Alt Tags (alternative text attached to an image)

  • Headings (H1 and H2 tags)

  • Body Text (focus on 2 or 3 keywords per page)

  • Intrasite Links (a link from one page on the site to another)  

  • Content (consistent publishing of quality content)

Social Network infographic

Authority

Trust is important to building relationships offline and it is no different in the online world. Google needed a means to establish credibility and authority, and it does so through link building and social media. The more external sites link to your site and the more your website content is shared on social media provides Google with these cues that your content is a trusted source.

An Optimized Process for Search Engine Optimization (SEO)

Our holistic approach to Search Engine Optimization (SEO) is designed to help your company achieve its business goals. Contact us today to learn how Lform can optimize your website and improve your digital presence.

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