The core of AAA Innovations’ business is selling custom-branded promotional products in bulk quantities to people working in the Advertising Speciality Industry (e.g. sales/marketing companies buying on behalf of brands). The main goal of their new website was to provide access to content based on the status of the user (existing or non-existing user).
Understanding that many users—especially new users—will likely expect a traditional e-commerce site, but that select content—like AAA’s prices—should only be visible to users with an account, Lform transformed their website by building a customized website that would give users the functionality of a traditional e-commerce site, limiting those without an account in terms of what they can do or see and allowing existing users access to pricing associated with their user type, ability to order samples, and/or request a quote.