An Illuminating User Experience
CAST Lighting is a premier manufacturer of landscape and perimeter lighting fixtures and components. Its sophisticated solid bronze products outshine the competition (literally) through ultra-durability, innovative design, and use of advanced LED technology. In need of a digital experience that showcases these state-of-the-art products and pioneering technology, CAST began partnering with Lform to revitalize its website and initiate inbound marketing.
When you work with Lform you get more than just a web design company!Jim Hespe
Owner , CAST Lighting, Hawthorne, NJ
To create an exceptional user experience, Lform designed and developed a product-driven “online catalog” style website that was above all modern, simple, and easy to navigate. Aside from the initial homepage, both sides of CAST’s business—landscape lighting and perimeter security lighting—received their own separate homepage-like sections populated with well-organized interior pages including multi-media learning tools like articles and videos, products, and galleries.
Lform transformed CAST’s confusing, ineffectual slideshows of products and lighting techniques into engaging photo galleries that are now categorized and SEO-friendly. Further, on the backend, CAST now uses Lform’s propriety CMS, Ada, to quickly and effortlessly update content, a colossal jump from its previous CMS, which was essentially non-functional.
Decrease in Visitor Bounce Rates
Increase in Site Traffic Year After Year
Increase in Social Media Engagement
Our marketing strategies have increased revenue for 100+ B2B clients. Why not you?
Discover how you can transform your website into an inbound marketing powerhouse by scheduling your complimentary, no-obligation marketing consultation.