An Illuminating User Experience

CAST Lighting is a premier manufacturer of landscape and perimeter lighting fixtures and components. Its sophisticated solid bronze products outshine the competition (literally) through ultra-durability, innovative design, and use of advanced LED technology. In need of a digital experience that showcases these state-of-the-art products and pioneering technology, CAST began partnering with Lform to revitalize its website and initiate inbound marketing.

When you work with Lform you get more than just a web design company! Jim Hespe
Owner , CAST Lighting, Hawthorne, NJ
Products in the Limelight

To create an exceptional user experience, Lform designed and developed a product-driven “online catalog” style website that was above all modern, simple, and easy to navigate. Aside from the initial homepage, both sides of CAST’s business—landscape lighting and perimeter security lighting—received their own separate homepage-like sections populated with well-organized interior pages including multi-media learning tools like articles and videos, products, and galleries.

Lform transformed CAST’s confusing, ineffectual slideshows of products and lighting techniques into engaging photo galleries that are now categorized and SEO-friendly. Further, on the backend, CAST now uses Lform’s propriety CMS, Ada, to quickly and effortlessly update content, a colossal jump from its previous CMS, which was essentially non-functional.

Cast Lighting showing distributor page on website
Browsing Cast Lighting's website on cell phone

Inbound Marketing that Shines

To position CAST as industry experts and increase SEO beyond its website, we took the company’s virtually non-existent social media presence and transformed each channel into a resource for clients and prospects, filled with tips, unique hashtags for discoverability, and industry news and insights. We then penned two eBooks and a drip campaign using strategic messaging to further position CAST as a thought leader while generating leads. Finally, we incorporated Facebook advertising to grow CAST’s qualified audience and long-lead sales.

Results

10%

Decrease in Visitor Bounce Rates

67%

Increase in Site Traffic Year After Year

190%

Increase in Social Media Engagement

Your Digital Success Starts Here!

Our marketing strategies have increased revenue for 100+ B2B clients. Why not you? 

Discover how you can transform your website into an inbound marketing powerhouse by scheduling your complimentary, no-obligation marketing consultation.

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