Digital Takes the Driver’s Seat

Dealer Owned Warranty Company handles F&I (finance and insurance) administration and training for reinsurance products owned by auto dealers. Confused? We were, too. Through meticulous discovery, we were able to immerse ourselves in Dealer Owned’s business and philosophy, resulting in a website that is clean, direct, and impactful.

Lform built us a custom website that… look(s) professional, increase(s) sales, and provide(s) resources to our clients and prospects. Michael LaMotta
General Manager , Dealer Owned Warranty Company, Roseland, NJ

Full-Throttle Functionality

With no prior web presence, Dealer Owned wished to make its digital debut a striking one. Lform custom illustrated icons throughout the entire site, and recommended and facilitated the production of video testimonials to bring its client satisfaction to life. Focused on the user experience, we customized a fully responsive site with an emphasis on tablet optimization for ease of use for its sales team.

An example of Dealer Owned's calculator
F&I Health meter on Dealer Owned's website

Online Traction Control

To get traction and generate leads, CRM (customer relationship management) tools can be paramount. Lform built two custom CRM tools for Dealer Owned in the form of a F&I Health Meter, evaluating revenue potential, and a Pro-Forma Calculator measuring profitability. These interactive appraisal tools were strategically gated by a lead-capturing form. Once complete, the contact information is integrated into SharpSpring, our marketing automation platform of choice, and the tools become available to assist existing and prospective clients.



Pages Viewed Per Session

B2B Industry Average = 2 Pages


Increase in Time Per Session

B2B Industry Average = 2 min

Generate 10x the Leads

Today, 67% of the B2B buyer’s cycle is done online. And with inbound marketing costing 62% less than traditional outbound methods, shouldn’t you seize this growth opportunity? Learn our digital marketing secrets with our latest eBook, “Grow Your Manufacturing Business: 15 Lead Generation Tips to Increase Sales.”

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