An Integrated Approach

REdirect Consulting, a leading provider of real estate software solutions with a national presence, was in need of a brand identity and website that reflected its unique acumen at the crossroads of real estate and technology. REdirect turned to Lform. Following successful launches of its new identity and website, REdirect continued the fruitful partnership, enlisting us as its trusted inbound marketing team.

Where I feel Lform really shines, is the ongoing copywriting services it provides, ensuring that there is a constant stream of fresh content for our blog and other digital marketing initiatives…

Faraz Memon
Principal, REdirect Consulting, New York, NY

Streamlining the Aesthetic

Lform set to work on REdirect’s identity with the goal of standardizing brand elements and streamlining its overall aesthetic. The selected logo combined simple metaphors appreciated by the firm’s decision makers and a design that appropriately alluded to both skyscrapers and bar charts. To ensure REdirect could maintain a consistent brand across its various communication channels, Lform additionally created and continues to meticulously update a style guide that lays out graphic elements in an easy-to-digest format.

A Modern Interface

Lform created a simple, fully-responsive, user-friendly interface. But more importantly, we created a digital experience that echoed REdirect’s goals and philosophy. We continue to work with REdirect to modify and improve the interface based on user experience and company feedback. The new site integrates directly into Hubspot’s COS, allowing for smart content and SEO optimization. The site also features custom-designed infographics and videos highlighting REdirect’s partners, principals, and client testimonials.

Proven Content Creation

Since the site’s launch and employment of strategic content marketing, REdirect’s website traffic now increases 200 to 300 percent year after year. With the goal of positioning REdirect as an industry-leading technology company, Lform regularly conducts exhaustive research to stay ahead of market news and trends. We ghostwrite blogs, biweekly social media posts, monthly newsletters, and eBooks that resonate with REdirect’s target audience, drive traffic to the website, and convert leads into sales. Further supporting these objectives, we integrate 100 percent of REdirect’s content and create effective lead-cultivating landing pages.

Results

300%
Increase in site traffic year after year
12%
Increase in Unique Visitors
74%
Decrease in average page download time
Generate 10x the Leads

Today, 67% of the B2B buyer’s cycle is done online. And with inbound marketing costing 62% less than traditional outbound methods, shouldn’t you seize this growth opportunity? Learn our digital marketing secrets with our latest eBook, “Grow Your Manufacturing Business: 15 Lead Generation Tips to Increase Sales.”

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